Designing & Managing Mystery Shopper Programs
Get an edge on how to implement a new program or streamline and enhance your existing program from the Masters of Mystery Shopper.
Getting the Best out of Your Mystery Shopper Program
Today, companies around the world have either implemented Mystery Shopper as part of their overall research into their Customer Experience or they are exploring the opportunity to add Mystery Shopper as a new ‘window’ for Customer Experience.
The challenge is that Mystery Shopper can itself ‘be a mystery’ as to what it should achieve, what it can or cannot do, what to look out for in analysis and how to effectively set-up and run an effective program.
In this program we address, how to design your program (the most important step), how to select Key Performance Indicators and scoring metrics, how to find the magic ‘20%’ and how to manage Mystery Shoppers and Service Quality to ensure accuracy and insight.
Delivered in more than 25 countries worldwide, this is the pinnacle of Mystery Shopper insight!
To find out more on about this program and/or our Mystery Shopper research programs, please send us your enquiry by clicking here.