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Why Fortune Cookie Wisdom frustrates me and what you can do about it

by OmniTouch International OmniTouch International No Comments

Fortune Cookie Wisdom dilutes the impact you want to make when you present to an audience. Here’s what to do it about it.

When I was a kid we loved fortune cookies

When I was a kid growing up in Southern California, my parents would take us out to try all sorts of cuisine.

Perhaps a foreshadowing of my future life in Asia, I always enjoyed going out for Asian food.  And at the end of the meal, in many Chinese restaurants, we’d get tea and fortune cookies.

And we all loved the fortune cookies.  Less to eat I’d say, and more because of the fun in cracking the cookie open and reading what the future held.

If I got a particularly good fortune, I might fold it up and stick it in my wallet.

Like a little good luck charm.

 

But the fortune inside a Fortune Cookie isn’t all that useful

The fortunes that come inside the cookies are packed with buzzwords.

Fate, riches, longevity, health, love, career.  Maybe a word or two on lucky numbers or colours.

But what those fortunes aren’t is useful.

I mean how much practical advice can a fortune cookie hold?

Not much.

 

Fortune Cookie Wisdom

Years ago I was moderating a panel session at a big CX Event in Asia.

Hundreds of people were out in the audience. Eager to learn, to be entertained or, ideally, both.

One of the Panellists in our session grabbed his mic tightly and began to spout every single buzzword going at the time.

His share is still a blur in my mind.

But if I had to mimic what he said to the audience it sounded like this:

“We need to connect to our purpose and remember that CX = EX.  Only then can our vision accelerate and digitalization will reinvent our core culture. Unleashed, ROI will rise up and create tangible benefits for all Stakeholders with less friction and more delight.”

And on and on.

I wasn’t sure if he was running for office.  Or if his big bosses were seated somewhere out in the audience and it was important to make his company look good.

But I was sure that no one in that audience was learning anything from what was being said.

The share was so generic and so 5,000 feet in the air that it lacked any practicality or useful lessons.

And right there, on that stage, a new term struck me.

Fortune Cookie Wisdom!

Information. Not insight.

https://www.omnitouchinternational.com/cx-lessons-we-can-learn-from-the-contact-centre-industry

Your talk is supposed to be about your audience

I am convinced that the folks who take the time and effort to attend conferences, webinars and events crave practicality.  And I’m convinced that they crave honesty & vulnerability too.

If they could have easily googled what you told them then they’re probably not getting what they hoped for or needed.

My favourite Presenters, on any topic, share their experience on what worked and what didn’t work.

What they got right and what they got wrong.

What they did and what they would do differently if given the chance.

Presenters like these don’t just demonstrate depth.  They serve our human need to hear stories and learn from them.

 

There’s lots of Fortune Cookie Wisdom out there

As a Trainer, Speaker and Emcee, I spend a lot of time at events.  And there’s still a lot of Fortune Cookie Wisdom out there.

Lots of buzzwords, statistics that anyone can google (1 in 5 people will neve come back!) and case studies about places like Amazon, Southwest Airlines and the Ritz Carlton though the Presenter hasn’t personally worked with or for any of those brands.

Information not insight.

Insight drawn from personal stories, lessons learned, mistakes made, successes achieved, what to do (or what not to do) and why.

All the things I think an audience member deserves.

It doesn’t matter if you’re speaking for the the local Lions Club or you’re on a massive stage in a big city beamed to thousands.

When you’re invited to present to an audience you’ve been asked to take a position of authority.

And with that authority I think we have a responsibility to do better than Fortune Cookie Wisdom.

 

We can always bring it down to Earth

I love the line, ‘be distinct or go home’.  I bet you want to make an impact.

I know I do.

So bring that topic from 5,000 feet in the air down to earth, make it personal, make it practical and help people benefit from what you what you’ve been through.

No one has your narrative but you.

I am sure they will appreciate it.

Thank you for reading!

I appreciate the time you took to read this today!

If you’d like to see more of our articles just share your email address with us in the contact form on our website or send me an email!

Daniel Ord

[email protected]

www.omnitouchinternational.com

My 6 Keynote Speech Topics for 2020

by OmniTouch International OmniTouch International No Comments

In this short post I share my 6 Keynote Speech topics for 2020.

Every year I write new Keynote Speeches

Last year I delivered 4 Keynote Speeches at industry events.  Three in London (what a city) and 1 in Hungary (my very first time in Hungary which was cool).

And each was super fun to deliver and very well received.

As a Speaker, there’s a big difference between facilitating a 2 or 3 day workshop program and delivering a Keynote Speech.

In a workshop – the facilitation is what matters.  Because when a workshop is well facilitated, most of the actual talking is done by Participants.  Not by the Workshop Leader.

In a Keynote Speech, the scenario is obviously different.  You have perhaps 20 minutes – 40 minutes with hundreds of folks in attendance.

And the constraint on time drives creativity.  More stories, better stories – and stories that get to the heart of what it is you want people to remember about their time with you.

And of course humor matters a lot.  Because who likes sitting through a boring presentation?

My 6 Keynote Speech topics for 2020

Much of the work I do is customized for the Client or the Audience.

But when a Conference Organizer or Client contacts me, it helps to have a set of Keynote speeches on selected topics already written and ready to go.

So in no particular order, here are my Keynote Speech topics for 2020.

How is your approach to Customer Empathy?  Well done or Lucky Draw?

Great empathy doesn’t help if you can’t express it to the Customer.  Because ‘being’ empathetic and expressing empathy are two different things.

In this practical and humorous session you’ll get a chance to practice your own ability to express empathy.

And in the process, perhaps you’ll better understand why so many organizations struggle to deliver empathy in their Customer communications – especially in their Customer Service & Contact Centre functions.

Customer Service Lessons you can’t live without

While it’s true that Customer Service is a subset of Customer Experience – it’s an important subset for some and a critical subset for others.

After 20 years of teaching Customer Service, I’ve found that there’s a short list of lessons that every Frontliner – and their Managers – love learning.

From my fun but practical approach to Transactional Analysis through to how to Say No – this one’s for Customer Service heros and the folks that support them.

What we learned conducting CX-based Mystery Shopper on Chatbots

We combined our know-how around CX with our expertise in Mystery Shopper to deliver (to date) 4 Chatbot Mystery Shopper research programs for Clients.

In this Keynote Speech we share the drivers around the research, the parameters we used for the research and what we found out about Chatbots – from the Customer point of view.

What we’ve learned about conducting Mystery Shopper Research on Chatbots

5 Motivational Quotes and what they mean in real life

I had always been leery of motivational quotes in the past.

That was until I found my Mother’s notebook of handwritten motivational quotes in her desk drawer.  Shortly after she had passed away and we were cleaning out her house.

Thanks to a Client in Singapore, I developed this ‘motivational’ talk to help & inspire people to harness the power of motivational quotes.

While understanding that not every quote will resonate every time – and why that’s so.

One of my favorites – and for designed for all Participants.

What I’ve learned about Motivational Quotes

How to Improve Contact Centre Agent Productivity

This Keynote Speech topic – developed for a webinar that I delivered last year – addresses both the obvious choices that improve Agent productivity in Contact Centres and the not so obvious choices.

Because a lot of practices out there in the Contact Centre industry are outdated – and increasingly harmful to the Agent & Customer experience.

So we consider Agent KPIs – of course – but move on quickly to the key Management decisions that impact contact volume, channel usage and Customer satisfaction.

What kind of Experience does your Contact Centre deliver?

Yes – this is a topic from 2019 – and one of our most popular.  That’s why I’ve decided to keep it on the roster for 2020.

Drawing on case studies from our extensive Mystery Shopper research experience, I share specifically how some Contact Centres are getting quality right.  And how others have gone down a dark and sad road – both for Agents & Customers.

And of course I get to do my Kung Fu Panda impression which is always fun.

I’ll be presenting my Keynote speech at the Customer & User Experience Expo in London

If we can be of help on Keynote Speech topics

Do any of these sound good for your event?  Would you like to have something written specifically for your event?

We’re experts in Contact Centres, Customer Service & Customer Experience – so chances are we’ve got a topic that will resonate with your audience.

And it helps to know that we deliver audience feedback results that have Organizers invite us back over and over.

Thank you for reading!

Daniel

[email protected]