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10 Quiz Questions on Quality Assurance

by OmniTouch International OmniTouch International No Comments

In this short post I challenge the Reader to answer 10 Quiz questions on Quality Assurance.

Though the Quality Assurance function is most commonly sited with the Contact Center, its use and understanding can be broadened across any Customer Service environment including hospitals, universities, government offices and more.

Those of you that I’ve worked with in classes or talks around the world know how much I like to give out these kinds of Quizzes.

And this Quiz is free, doesn’t involve any registration and your name won’t be added to any list.  We do this just to help & inspire!

When you coach you’re either helping or keeping score

The 10 Quiz Questions on Quality Assurance

Here are the 10 Quiz Questions on Quality Assurance.

Reach each question carefully and then select the right answer which is either a, b, c or d.

Yes – there is only one correct answer for each question.

 

1.  Which of the following is the BEST example of a Compliance Standard?

 

a. Greeting

b. Tone of Voice

c. Rapport Building

d. Empathy

 

2.  The 3 most common inputs used in Performance Standard design are:

 

a.  Customer Expectations, Profit Forecasts, Manpower Requirements

b.  Regulatory Requirements, Customer Expectations, Market Share

c.  Customer Expectations, Regulatory Requirements, Headcount Requirements

d.  Organizational Vision, Customer Expectations, Regulatory Requirements

 

3.  The best description of a Service Delivery Vision is:

 

a.  A statement that lists out all the Compliance Standards to follow

b.  It is usually the same as the Organizational Vision

c.  It describes the kind of service we will deliver around here

d.  It is most useful for Contact Center Agents

 

4.  If you rely too much on Compliance Standards your Frontline Agents will sound:

 

a.  Friendly

b.  Robotic

c.  Warm

d.  Compliant

    

5.  Which of the following statements is/are TRUE?

 

I.  All Performance Standards on an “Interaction Audit” form should have equal weight

II. First Contact Resolution can be difficult to calculate

III. Customer Expectations are the main source for selecting Performance Standards

IV.  A high First Contact Resolution rate is always good

 

a.  II only

b.  II and IV only

c.  II, III and IV only

d.  I, II, III and IV

 

6.  Which of the following are included in the formal documentation of a Performance Standard?

 

I.   The purpose or business reason for the standard

II.  The scoring logic for the standard

III. Examples of how the standard is to be used

IV.  A formal definition of the standard

 

a.  I & II

b.  I, II and III

c.  I, II, III & IV

d.  None of the above

 

7.  Which of the following statements is/are FALSE?

 

I.  Normally Quality Assurance does all the interaction monitoring & scoring

II. It’s best to let Quality Assurance do the Agent coaching

III. Team Leaders should focus mostly on productivity

IV.  It’s ok to schedule one full hour of coaching per week per Agent

 

a.  II only

b.  II and IV only

c.  II, III and IV only

d.  I, II, III and IV

 

8.  Which of the following statements is/are TRUE?

 

I.  All Calibration sessions should incorporate a Scorecard

II. Calibration sessions should be held once a month

III. In Calibration make sure everyone agrees on every Performance Standard on an interaction before moving on

IV.  It’s a good idea to include Agents in the Calibration sessions

 

a.  II only

b.  II and IV only

c.  II, III and IV only

d.  None of the above

 

9.  If you had only one way to achieve behavioural change through coaching which one would be the BEST?

 

a.  Give detailed graphs showing the performance of all Performance Standards over a 3 month period

b.  Ensure that Agents are coached without a scorecard at least one time per week

c.  Ensure that Agents are coached with a scorecard at least one time per week

d.  Allow Agents to coach themselves

 

10.  When it comes to monitoring which one of the following statements is TRUE?

 

a.  Side by side monitoring doesn’t work well because Agents can ‘fake it’

b.  Mystery Shopper is one of the formal methods of monitoring

c.  Mystery Shopper research is best done ‘in-house’ rather than outsourced to a research company

d. It’s always best to let the Agent self evaluate first

What a great Quality Assurance professional can do

Would you like to know how you did?

If you’d like to know if your answers are correct we’re happy to help.

We’ve intentionally gone ‘low-tech’ here.  Once you’ve answered all (10) questions just drop an email to me at [email protected]

Let me know the question # and the answer that you chose (either a,b,c or d).

You can use the following format in your email to me:

  1. a
  2. d
  3. c
  4. c (and so on for all 10 Quiz Questions)

It helps also to tell me which Quiz you took. This Quiz is for Quality Assurance.

I always do my best to answer quickly and let you know which ones you got right.  And for the ones you may have gotten wrong I will let you know what the right answer is.

Thank you for reading and giving the Quiz a go!

Daniel

[email protected]

Good & evil in Customer Experience and why it’s like a Marvel Comics movie

by OmniTouch International OmniTouch International No Comments

In this short post I consider the role of good & evil in Customer Experience.

The Marvel Cinematic Universe

I admit I’m not a follower of the Marvel comics movies.  But when stuck on a long haul flight or in a hotel room with nothing on but CNN, almost any Marvel movie is a welcome distraction.

So I never saw them in any order, nor do I grasp the entire mythology.

But in the movies I did see, it was always clear which characters were ‘good’ and which characters were ‘evil’.

The Marvel universe is a pretty binary place.

What kind of Customer experience does your Contact Center deliver?

Good & evil in Customer Experience

Sometimes when I read articles & posts on Customer experience, I feel like I’m watching a Marvel comics movie.

Evil VillainThat happens when the author of the article positions the company they’re describing in one of two ways:

  • When the company described in the post does things ‘right’ or right in the author’s opinion – then they’re good
  • When the company described in the post does things ‘wrong’ or wrong in the author’s opinion – then they’re evil

It’s never in doubt who is good and who is evil.  The content & tone make it clear.

And when it comes to the evil companies – which are the posts you see most often –  look out for these kinds of words –

They’re dumb, apathetic, lazy, careless, wasteful, ignorant, greedy, selfish, OK Boomer (ok I added that one).

It’s practically biblical how evil they are.  And this is what worries me.

If a company doesn’t deliver the experience the writer likes, the default setting seems to be how dumb, apathetic, etc. they are.

But if Customer Experience is as binary as a Marvel comics movie, there’s not much room to manoeuvre.  Not much room to improve.

I don’t ever see Thanos becoming the good guy or Wonder Woman becoming the bad guy.

 

The real world is more nuanced than a Marvel comics movie

The real world is more nuanced than a Marvels comics movie.  Customer Experience deserves more than a binary good & evil measurement scale.

I had lunch with a Client in Asia not long ago.

She had navigated the pivot from Head of Customer Service to Head of Customer Experience.  And our lunch conversation turned to organizational culture.

She had built a great service culture in the Customer Service function.  That was one of the reasons she had been appointed the Head of Customer Experience.

And now she needed to develop that service culture across the entire organization.  Into departments & functions where service wasn’t seen as the most important characteristic.

With her usual pragmatism she told me –

“Dan, we’ve been around a while as you know. 

And we’ve got really great people in this company.  In all departments.  It’s not that we’re bad or we don’t care about Customers.  We care a lot.  

It’s just that we’ve become too comfortable.  Things have been good here for a long time.  The impetus for change is muted. 

I think my job is to help our folks understand our future desired state as a company and why being too comfortable in what we do and the way we do it isn’t sustainable going forward.”

Her people are good, her colleagues are good, the management supports the change and she’s successfully completed her gap analysis.

Do their Customers complain?  Of course they do.  But as an organization they’re working on it.  And as practitioners know, it takes time.

Saying they’re good or evil isn’t productive.  It’s not even accurate.

They’re working to be better.

What can I do with my CCXP?

Why I don’t publish personal complaint posts

If I have a personal complaint with a company I contact them directly and privately.  I give them the chance to address my issue.

If I was a ‘normal’ Customer I’d consider sharing my complaint on social media.  And I’d write a detailed post of the bad thing or things that happened to me.  And maybe I’d feel better having shared my tale of misery & woe.

But I don’t view myself as a normal Customer.  I’m proud to come from the industry.

And I think industry professionals look at the bigger picture.  We’re interested in the underlying dynamics or conditions that led to whatever it was that we experienced.  We dissect the ecosystem.

Leave it to ‘real’ Customers to sit in judgement. I’d rather look for the lessons.

 

Good & evil in Customer Experience

Marvel hero

Industry professionals don’t have to use ad hominen words like dumb, apathetic, lazy, careless, wasteful, ignorant, greedy or selfish to describe organizations.

They don’t have to rant.

I’ve never seen a conference event yet where the Host says “Welcome everyone, our next Speaker will rant and roll their eyes for the next 30 minutes or so.  We hope you enjoy it!”

It doesn’t have to be about the role of good & evil in Customer Experience.  It could be about the lessons to make things better.

Thanks for reading!

Daniel

 

[email protected]

Daniel Ord speaking on Customer Experience

What a great Quality Assurance professional can do

by OmniTouch International OmniTouch International No Comments

In this short article, I share one story of what a great Quality Assurance professional can do.

When Cindy – the Quality Assurance professional in our Contact Centre – walked into my office, she looked concerned.

“Dan, we just heard the weirdest call. You know that new wooden sandbox set we’re selling?  The one that ships in from the UK?”

“Sure Cindy – I know the one – it’s quite fancy but it looks great for kids. Why?”

“Well the Customer just received her shipment from the UK and she says it’s defective.  That the sandbox has no bottom in it.”

“No bottom in the sandbox? What do you mean?”

“You know.  A base in it.  A floor for lack of a better word. The Customer says that it looks like you fill the sandbox by pouring the sand directly onto the ground.”

We looked at each other for a moment.  Don’t all sandboxes have bottoms?

“Cindy thanks for telling me.  Let me call Marketing and see what the story is.”

 

A bit of background

In the 90s I was VP, Contact Centre & Distribution Operations for a Los Angeles based direct marketing company that served the entire country.

Our Centre took orders from TV ads and catalogues for products including CDs, children’s toys, gardening tools and more.  And our warehouses would ship most Customer orders – unless the product was to be shipped directly from the manufacturer.

We also handled all the Customer Service questions and issues. It was a big business and was growing year on year.

And Quality Assurance really mattered to us.  Because it was an important measure of success that we earn repeat orders from Customers over time.  And our Quality Assurance professionals helped us to do that.

The sandbox in question was an item in the Spring Gardening catalogue that had gone out to Customers across the US.

It was handmade in the UK and crafted from high quality wood.

But the best part was that it had a roll up/roll down wooden roof that not only protected the sand – it made the sandbox feel like a small castle for the kids.

It cost over US$1,000 (plus shipping) and due to its size, orders were shipped directly from the UK to the Customer in the US.

We didn’t have any sandboxes in our own stock.  Which meant that unlike a lot of our other products, we had not seen one in real life.

So the mystery remained – why didn’t the sandbox have a bottom?

When good people follow bad Contact Centre process – a story

 

What Marketing told us

Our Marketing Team was great.  And they got back to us quickly.

It seems that having a bottom in the sandbox was an ‘American’ thing.  A Customer expectation built around hygiene and what American Customers were used to.

Whereas in the UK, sandboxes typically didn’t have bottoms in them.  You simply poured the sand on top of the ground or whatever the surface was below where you placed the sandbox.

A simple cultural difference that resulted in a different set of expectations.

 

What we did

Well thanks to Cindy – and the weird call – we were on it.

About 29 sandboxes had been ordered with a 3 – 4 week delivery timeframe.  Remember it was the 1990s – there was no such thing as Prime!

So that gave us the chance to contact all the Customers who had ordered the sandbox, explain the manufacturing aspect and allow the Customer to cancel the order – or keep the order with a discount applied – their choice.

And it worked.  In fact most Customers decided to keep the sandbox.  And they appreciated our proactivity.

What to look for when you hire a new Contact Centre Manager

We tend to underestimate the power of the Quality Assurance job role

In my training & consulting work I find that the Quality Assurance job role tends to be underestimated.  By that I mean it’s used (and viewed) as a policing function for Agents.  Low level and unpopular.

And that’s so sad.  Because the potential value inherent in the Quality Assurance job role is tremendous.

In this story, Cindy acted as a ‘lighthouse’ for quality issues.  Coming and telling me – and others – about weird calls was an important part of her job.  Because Cindy innately understood that her job was about a lot more than checking if an Agent said the Customer’s name 3x.

She and her Team helped our Centre understand where we were with regard to Quality, where we wanted to go – and how to get there.

And I’ve told this story now for nearly 25 years because it had such a profound impact on me – both at the time and today.

Thank you Cindy.

And thank you for reading!

Daniel

[email protected]