Terror in the Boardroom – and the impact on your Mystery Shopper research

I met up with a friend who works in another Mystery Shopper research firm. We like to compare notes on Mystery Shopper research and share practices that enable great outcomes. Over a recent coffee we talked about how senior leadership, and their reactions to Mystery Shopper results, have a direct link to the success of … Continue reading Terror in the Boardroom – and the impact on your Mystery Shopper research