Better Customer journeys are on the way.
The best Mystery Shopper research isn’t about the score – it’s about the learning. When you’re ready to make Mystery Shopper a vibrant part of your Customer experience strategy, we’re here to help.
While every Mystery Shopper program is unique, outstanding design, managed execution and insightful analysis are the essentials that yield the outcomes you need to improve your Customer experience.
We are much more than a Mystery Shopper ‘provider’. We are globally recognized Service & experience experts – which means that your Mystery Shopper program is infused with sophisticated observations and industry-leading recommendations.
We’ve published dozens of articles on Mystery Shopper research and regularly host workshop sessions on how to design & implement successful Mystery Shopper research.
Some of our thought leadership includes:
- How to conduct (and not conduct) a Customer experience-based Mystery Shopper program
- Mystery Shopper & the Actual Customer Experience
- Terror in the Boardroom – One Way to Kill an Effective Mystery Shopper Program
- Why you shouldn’t put difficult Customer behaviour into your Mystery Shopper program
Any competent provider can hire people and send them out to ‘test’ you. But to capture, analyse and report insights requires mastery of Service & Customer experience.
16+ years of experience, global, regional and local programs, dozens of industries – welcome to the OmniTouch approach to Mystery Shopper research.