In this short and personal post I discuss the question – what can I do with my CCXP?
Someone wrote to me a short while ago. Here’s what they said.
“Dan, I have earned my CCXP. But I’m not sure what to do with it.”
And I thought that he asked a fair question. So I’ve written this short and personal post to discuss and answer that question.
(CCXP stands for the Certified Customer Experience Professional certification credential).
Earning a professional credential like the CCXP
I think that the biggest benefit to earning a professional credential is the journey you take and the people you meet along that journey.
Not just getting that piece of paper or digital badge.
If you’re just after putting a few letters after your name, then you’re missing out on the most important part. The growth, development & socialization that go along with earning those letters.
Bu with that said, getting that piece of paper is also a milestone accomplishment. It deserves to be celebrated.
I still keep my university graduation photo in my office because I remember that day fondly and how happy my parents were for me.
But that piece of paper doesn’t have magic properties.
I have to proactively do something with it.
The role of leadership
I often get to work with Managers in workshops.
When we’re covering the topic of leadership, I like to use this definition –
Leadership is the combination of skills, knowledge and experience that enable a person to inspire others to accomplish a shared goal.
We begin by first defining the shared goal or goals. What is it specifically that we’re try to achieve?
Because if you aren’t sure what you’re trying to achieve it’s going to be hard to get there.
Once we answer the shared goal question, we work backwards and brainstorm the specific skills, knowledge & experience we need to inspire people around us to achieve the shared goal.
And that can be a powerful exercise for people.
Because in the heat of doing our work, it’s not easy to step back and reflect on what we need to know and indeed what kind of people we need to be to inspire others.
So why do I bring up leadership in this post?
Because if you’ve earned your CCXP credential, I think it matters that you see yourself as a leader.
Regardless of what your job title is or what your work function is, you’re in a terrific position to inspire other people to achieve Customer Experience goals.
And with the CCXP credential, you’ve demonstrated that you have a level of required know-how.
Because people don’t go to school to learn the Customer ecosystem.
And experience alone isn’t enough when you’re working to deconstrucut and reconstruct the Customer ecosystem.
What can I do with my CCXP?
Whether it’s an MBA, a university degree or a professional certification like the CCXP, I think you can look at three categories of doing.
Here they are.
1. What can I do in my own job function?
One of the principles of Customer Experience management is that you maintain an ongoing pipeline of CX related projects to work on.
And given the breadth and depth of the topic, it’s unlikely that you’d ever run out of ways to apply what you learn about CX to your job.
Creating new rituals, rewriting job descriptions, looking at how performance is measured, earning Employee engagement, considering specific ways to improve VOC results, designing new experiences or using strategy to prioritize decision making.
The list of opportunities is nearly endless.
One of my favourite descriptions of Customer Experience is ‘thoughtfulness made visible’. Of course being a thoughtful person is a great first step.
But for me this particular description refers to thoughtfulness in first understanding and then improving the experiences people go through. Whether for Employees, Partners or Customers.
You’ll never run out of things to do when you see things this way.
What behaviours do Customer Experience professionals display?
2. What can I do with other job functions?
The famous leadership expert, John C. Maxwell writes, “The true measure of leadership is influence — nothing more, nothing less.”
That’s such a powerful statement.
A big part of Customer Experience involves working across functional boundaries.
But what about if you’re in a more specialized function such as Tech, Marketing or Finance? Is it still appropriate to work across functional boundaries?
If the true measure of leadership is influence then the answer is a big ‘yes’.
Early in my career when I was in Finance, my big boss asked me to conduct some ‘How to Read a Financial Statement’ sessions for all the department heads.
And when I wrote the content for those sessions, my intent was not to just teach the department heads how to read financial statements.
But to influence these important department heads to rethink about the Finance function in general. To see us as a trusted partner who could help them.
Not just the folks who nagged about budgets.
When I was managing large Customer Service operations, I regularly asked our company department heads across legal, marketing, finance & tech to come in and teach our Agents what they did in their jobs and how it impacted Customers.
But I was also giving these departments heads a platform to positively influence our Agents about our company and our shared goals.
Don’t underestimate your ability to positively influence those around you.
3. What can I do outside of my organization?
I think every industry professional has a responsibility to write and/or speak and share their learnings, mistakes & perspectives. And as a CCXP you are an industry professional.
You serve as a role model for the industry. It’s an integral part of who you are and what you do.
I know that writing and speaking takes time. And that when you first begin it can feel overwhelming.
But through the process you find your voice. You establish a perspective.
At some point you’ve created a body of work. Those 50 blog articles. Those 9 keynote speeches. Those 64 short videos.
And your writing and speaking improve. These are important life skills. And they enhance your ability to inspire and influence as well.
And finally, today there are so many groups, both virtual and offline, that have Customer Experience as their mandate.
It’s quite easy to find these groups and become an active part of the wider community.
My favorite John F. Kennedy quote
Perhaps because I grew up in a proud military family I’ve always loved this quote from President John F. Kennedy.
Ask not what your country can do for you, but what you can do for your country.
For me this quote embodies what it means to serve. To look outside yourself to others.
As a CCXP, or MBA or degree holder or holder of any number of professional certifications that are out there, I think that looking to this quote as a touchstone can help.
It’s not what the credential can do for you. It’s what you do with that credential for others.
And when you look at things this way, you’ll never run out of ideas or opportunities to serve.
Thank you for reading!
I help and inspire people around the world through professional training in Contact Centers, Customer Service & Customer Experience.
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Daniel Ord
[email protected] / www.omnitouchinternational.com
